First Look: Willis, Morgan ‘Cop Out’ In Kevin Smith’s Latest

Here’s the first trailer for Kevin Smith’s latest film – the first one he’s directed that he hasn’t also written. While it started out life as “A Couple Of Dicks,” the Warner Brothers brass have settled on a cop out of a title: “Cop Out.” Enjoy:

In the current Entertainment Weekly, Smith talks about the title change:

Look, losing A Couple of Dicks was almost akin to losing my own dick. It was a perfect buddy-cop movie comedy title. Everyone knew it. You couldn’t say that title to somebody without a f—ing smile crossing their face. But what I had gone through with Zack and Miri Make a Porno — “porno” had become very problematic, it became tough for us to advertise [the film], blah blah blah. Warner Bros. decided, “Hey man, we’ll call the networks and see if we’re going to get any problems [with A Couple of Dicks as a title], months before the movie’s ever going to come out.” The top 3 networks — CBS, ABC, NBC — said we can’t run one of your spots before 9 o’clock.

I’m like, “Well what about Inglourious Basterds?” And I guess, because of the spelling, they got away with it. So we were like, “Can we call it A Couple of D.I.C.s?” Because that’s the proper acronym for detectives, Detective In Charge. And [the networks] kicked that back as well. It was the pluralizing of any form of dick, whether it was d-i-c-k or any derivation.

So my feeling was like, it’s an R-rated movie, so who the f— are we talking to anyway before 9 o’clock? Warner Bros’s feeling was like, “Hey man, the sports audience, dickhead. We have to advertise to the sports audience on Saturday and Sunday and all those sporting events usually take place before 9 p.m. in the evening.” At which point, I was like, “Oh wow, you guys are way smarter than me.”

Read the article to get the full story, and how Smith credits Warner Brothers with saving the movie for Middle America.